India’s leading esports organization joins forces with one of the country’s fastest-growing energy drink brands for the world’s biggest esports tournament
Mumbai, May 22, 2026: S8UL, a global name in esports and gaming content, has roped in Campa Energy, the flagship energy drink brand of Reliance Consumer Products Limited (RCPL), as the Title Sponsor for its Esports World Cup (EWC) 2026 campaign. The move marks a major milestone for Indian esports, bringing together the country’s leading esports organization and a rapidly growing youth-focused consumer brand ahead of the world’s biggest esports tournament.
Having been selected for the Esports Foundation’s Club Partner Program for the second consecutive year, S8UL launched its most ambitious Esports World Cup campaign yet across 13 titles, already securing qualification spots in Fortnite, Honor of Kings & Chess while remaining in contention across multiple other titles. The organization has also placed a strong emphasis on showcasing Indian talent internationally, with homegrown players competing across several esports titles alongside proven international talent. The onboarding of Campa Energy further strengthens this India-first vision, bringing together two homegrown brands to back Indian esports on the world stage.
As Title Sponsor, Campa Energy will be integrated across S8UL’s official team jerseys, digital content, fan engagement initiatives, city events, and on-ground activations throughout the EWC 2026 campaign. The association reflects a shared vision to champion Indian gaming talent on the global stage while deepening engagement with the country’s rapidly growing esports community.
Commenting on the association, Animesh Agarwal, Co-founder and CEO, S8UL Esports, said, “The conversation around Indian esports has changed significantly over the last few years. Today, it is no longer just about potential, it is about building globally competitive teams, creating sustainable fan ecosystems, and earning the confidence of major brands. Our partnership with Campa Energy represents that larger shift. As S8UL prepares for the Esports World Cup 2026 across multiple titles, having a homegrown brand support this journey reinforces the growing cultural relevance of esports in India. We see this as a shared effort to push Indian talent and Indian esports further onto the global stage.”
Campa Energy has been crafted for a generation that constantly challenges boundaries and aspires to achieve more with every step. Campa Energy will power S8UL’s athletes across multiple titles as they prepare to represent India on the global stage. The brand also has a growing presence within
the esports ecosystem, having previously associated with JioBLAST All Stars vs India, a creator-led competitive entertainment format centered around Battlegrounds Mobile India, which featured popular S8UL creators including Payal Dhare, Raj Varma, and Parv Singh.
As per the recent FICCI-EY Media and Entertainment Report 2026, the number of brands investing in Indian esports is expected to grow to 80 in 2026, with this association further highlighting the rising mainstream interest in the country’s rapidly evolving gaming and esports ecosystem.
The EWC 2026, set to take place in Paris, France from July 6 to August 23, 2026, will bring together over 2,000 players from 200 clubs across more than 100 countries competing for a record-breaking prize pool of $75 million (~INR 720 crore). Backed by Campa Energy, S8UL will aim to make its mark while showcasing Indian esports talent at the highest level of international competition.
ENDS About S8UL Esports:
S8UL is a global name in esports and gaming content, headquartered in Mumbai, India. Combining championship-winning teams with world-class content creation, we are shaping the future of gaming on both national and international stages. S8UL is India’s only organization currently competing in 18 different titles – Apex Legends, Battlegrounds Mobile India (BGMI), Call of Duty: Warzone, Chess, EA Sports FC, Fatal Fury, Fortnite, Free Fire MAX, Honor of Kings, League of Legends, MOBA Legends 5v5, Pokémon GO, Pokemon UNITE, PUBG: BATTLEGROUNDS, Street Fighter 6, Trackmania, Tekken 8 and VALORANT.
As the first and only Indian organization to become part of the Club Partner Program at Esports World Cup, S8UL represented the nation on the world’s biggest esports stage and elevated Indian esports to unprecedented global heights. The organization was selected for the 2026 Esports Foundation Club Partner Program as well, joining 40 leading esports organizations.
Beyond esports, S8UL is a four-time winner of the Esports Content Group of the Year at the Esports Awards, recognised for revolutionising gaming content. Our state-of-the-art S8UL Gaming House 2.0 is among the world’s most advanced creator hubs, home to 25+ of India’s top gaming creators, setting new benchmarks for content and innovation.
We’ve collaborated with over 250 global and regional brands, including IQOO, Monster Energy, Lenovo, Netflix, Krafton, Red Bull, and Gillette. As the first Indian esports org to win the MOBIES Global Impact Award, S8UL is more than just a gaming organization—it’s a movement pushing Indian esports onto the global map with cutting-edge production, visionary mentorship, and worldwide recognition.
