Duravit, the German luxury bathroom brand known for its design excellence and innovation, brought its brand philosophy to life at the Porsche Tennis Grand Prix through an integrated brand experience that connected design, sport and lifestyle.
The tournament, which attracts a global audience and over 34,000 spectators, provided a dynamic platform for Duravit to engage both business partners and end consumers through a series of curated brand touchpoints across on-court visibility and off-court experiences.
As part of its participation, Duravit created exclusive VIP engagements for selected B2B partners, including premium hospitality experiences and curated interactions designed to reflect the brand’s values of precision, craftsmanship, and design leadership. A key highlight of the engagement was an immersive brand journey that included travel to the event in vehicles provided by Porsche, followed by an exclusive factory tour at Duravit’s headquarters in Hornberg. The experience combined the emotional dynamism of elite sport with the precision craftsmanship of ceramic manufacturing, offering business partners a deeper understanding of the brand’s design and production excellence.
In addition to B2B engagement, Duravit activated a range of consumer-facing initiatives during the event, including experiential installations, digital storytelling formats, and influencer collaborations.
Activation was further enhanced through on-ground event formats, including the Winner’s Ball, which engaged spectators on a daily basis through interactive participation mechanisms. A mirror installation in the players’ area functioned as a social media content hub, enabling organic visibility through athlete-led content creation. Across all initiatives, a clear link was established between brand visibility and Duravit’s designer bathroom product portfolio.
In parallel with these measures, Duravit addressed end customers through integrated brand communication across various aspects of the tournament. A key focus was the launch of the campaign with brand ambassador and tennis star Marta Kostyuk, who was embedded in the event experience.
“Our aim is to raise awareness of the brand and to create an integrated global brand experience. In this context, the design and excellence which are at the core of our brand can be brought to life in a natural way, reaching both end customers and business partners,” said Lüder Fromm, CMO at Duravit.
Through this multi-layered activation, Duravit reinforced its positioning as a global design brand that goes beyond product excellence to create meaningful, experience-driven engagement with audiences across markets. This resulted in a coordinated combination of B2B-oriented brand experiences and B2C-driven brand communication, aimed at reaching both target groups through different but interlinked measures. Website: https://www.duravit.in/
About Duravit
Founded in 1817 in Hornberg in the Black Forest, Duravit is today a leading international manufacturer of designer bathrooms and is active in more than 130 countries worldwide. During product development, the complete bathroom supplier’s internal-design team worked hand in hand with a global network of designers such as Cecilie Manz, Philippe Starck, Antonio Citterio, Christian Werner, Sebastian Herkner and Patricia Urquiola. As an energy-intensive company, Duravit is aiming to be entirely climate-neutral by 2045 and avoid CO2 offsetting as far as possible.
