- Building on a historic season, the campaign carries forward the journey from achievement to sustained greatness, powered by discipline, recovery and the right nutrition
National, April 21st, 2026 – Optimum Nutrition, the world’s #1 sports nutrition brand, today announced the launch of its latest campaign, ‘Optimum Advantage of Champions’, in partnership with Royal Challengers Bengaluru (RCB), marking the second consecutive year of their collaboration.
For over 35 years, Optimum Nutrition has been a trusted partner in the journey of elite athletes worldwide, supporting performance, recovery, and consistency at the highest level. Optimum Nutrition’s partnership with RCB is to emphasize the importance of fuelling your body with high quality protein supplements to support eclectic performance goals and hence, being the advantage of Champions.
Having first partnered in 2025 to support RCB’s pursuit of excellence, Optimum Nutrition played a key role in fuelling the team through a landmark season that culminated in their first ever IPL title in 18 years. As the team now looks to build on this breakthrough, the partnership evolves to focus on sustaining greatness, powered by what the brand calls the ‘Optimum Advantage’.
As part of this continued collaboration, Optimum Nutrition has launched limited edition co-branded packs of Gold Standard 100% Whey and Micronised Creatine, bringing the champion’s advantage closer to consumers and enabling them to experience the same trusted, high-quality nutrition that supports elite athletic performance.
At the heart of the campaign is a high impact digital film featuring Virat Kohli, Rajat Patidar, and Philip Salt, opening with a powerful moment of victory before transitioning into glimpses of training, preparation, and recovery to showcase that championship performance is built rep by rep, day by day. Reinforcing key pillars such as superior performance, faster recovery, and the advantage of high-quality whey isolate, the campaign extends beyond storytelling through the on pack augmented reality led contest ‘SCAN. PLAY. WIN.’, which unlocks immersive RCB experiences including a virtual dressing room glimpse into player routines, with over 250 rewards on offer such
as all expenses paid match experiences, premium hospitality tickets, exclusive merchandise, gym bags, and Opti Lock shakers, bringing fans closer to the mindset and preparation behind sustained greatness.
The campaign is also amplified during live RCB matches through Connected TV integrations on JioHotstar, featuring 10 second mid roll ads and display banners, enabling high impact visibility among cricket audiences.
Commenting on the campaign, Sumit Mathur, Country Head, Glanbia India, said, “Following a defining season for RCB, the conversation is no longer just about achieving greatness, but sustaining it. At Optimum Nutrition, we believe consistent performance is a result of disciplined training, recovery, and the right nutritional support. Our partnership with RCB reflects a shared commitment to excellence, where every training session, recovery cycle, and performance is backed by the right fuel. With ‘Optimum Advantage of Champions’, we are extending this philosophy to athletes and fitness enthusiasts across India.”
Commenting on the partnership, Rajesh Menon, VP- Royal Challengers Bengaluru said, “Partnering with Optimum Nutrition over the past two seasons has brought a focused approach to how our players train, recover, and perform. Access to high-quality, science-backed nutrition has played a valuable role in supporting consistency across a demanding tournament, enabling players to deliver peak performance under pressure. As we continue this collaboration, we see it as an important element in strengthening overall player preparedness and sustaining competitive excellence on the field.”
With this campaign, Optimum Nutrition builds on its global legacy of partnering with elite athletes and teams, while deepening its connect with India’s rapidly growing fitness community. Through a 360-degree engagement spanning co-branded packs, digital content, retail activations, and match day experiences, the brand brings together sport, performance nutrition, and the cultural passion of cricket. In doing so, it strengthens its association with RCB, drives consumer engagement, and reinforces its core message that greatness is not a one-time win, but a winning streak sustained through the right nutrition and discipline.
Campaign Film – https://www.youtube.com/watch?v=6dX6s_KMklA
Instagram – https://www.instagram.com/optimumnutri_in
Website – Optimum Nutrition India – Buy Best Protein Supplements Online
