New Delhi, May 2026 – Be Wellness, a pioneering new-age nutraceutical brand known for challenging efficacy and formulation in India’s nutraceutical industry, today announced its expansion into performance nutrition with the launch of 3 new products: Whey Isolate Protein, Yeast Protein, and Creatine Pro+.
The launch also marks a significant milestone in the brand’s evolution from Be. to Be Wellness. The transition reflects a sharper focus on two of the most important pillars of modern wellbeing, performance and recovery. While the brand continues to build across multiple wellness categories, every Be Wellness formulation is designed around a singular principle: helping consumers achieve better outcomes through scientifically engineered systems rather than standalone products.
While most products in the category focus on individual ingredients, Be Wellness has engineered complete performance stacks designed to support the full journey of muscle growth, strength, endurance, recovery and consistency. Each formulation has been built using clinically relevant ingredients, synergistic stacks and some of the highest permissible dosages allowed under Indian regulations, ensuring consumers receive formulations designed for measurable outcomes rather than label claims. The launch reinforces the brand’s commitment to pharmaceutical-grade formulation standards, dosage integrity, ingredient transparency and long-term efficacy.
Powered by premium 90% Arla Whey Protein Isolate, each serving delivers 25g protein and 2.7g leucine to support muscle growth and recovery. Enhanced with Taurine, Magnesium Glycinate, DigeZyme®, Zinc and Piperine, it is engineered as a complete muscle-building and recovery stack with superior absorption and nutrient utilisation.
Made with next-generation single-cell yeast protein, each serving delivers 25g of complete protein and added fermented leucine to support muscle protein synthesis. Fortified with Taurine, Magnesium Glycinate, DigeZyme®, Zinc and Piperine, it offers a high-performance, 100% plant-based, lactose-free alternative to traditional protein powders.
Creatine Pro+ combines 3g Creatine Monohydrate, 3g Beta-Alanine and 200mg Caffeine Anhydrous with Ashwagandha, Taurine, Electrolytes and Piperine. Designed as a complete performance stack, it supports strength, endurance, focus, recovery and nutrient absorption in a single formulation.
Rather than asking how much protein or creatine consumers can consume, the brand focuses on how effectively the body can absorb, utilise, and benefit from those ingredients over time. The result is a collection of formulations engineered to support real-world performance while fitting seamlessly into modern lifestyles.
“Most supplements are designed around ingredients. We design around outcomes,” says Atul Rajani, Founder & Chief Formulation Officer at Be Wellness “Most supplements are designed around ingredients. We design around outcomes. This isn’t a single ingredient; it’s a stack that ensures you actually get what the label promises, and it’s taken us years to develop. The protein market still ships whey concentrate that bloats and underdelivers; Be Wellness’ Protein gives 25–27 g of the highest grade of protein available, with additional ingredients that ensure protein absorption at the highest levels, and directly for muscle synthesis. Creatine Pro+ stacks creatine monohydrate with other key ingredients for maximum results, all the normal benefits of creatine and much more. It’s engineered for energy, endurance and recovery across every athlete, from gym lifters to Hyrox racers. Clinically dosed. Fully disclosed.”
Deeksha Rajani, Founder & CEO of Be Wellness, “The evolution from Be. to Be Wellness reflects our belief that performance and recovery are essential pillars of modern wellbeing. While protein and creatine are crowded categories, we saw an opportunity to raise the bar through science-led formulations, clinically efficient dosages and uncompromising quality. At Be Wellness, we focus on outcomes over marketing claims, creating products that genuinely help consumers perform better, recover faster and build lasting wellness habits.”
The launch reflects a broader shift within wellness, where consumers are moving away from quick fixes and towards products that support long-term performance, recovery and healthy ageing. With Whey Isolate, Yeast Protein and Creatine Pro+, the brand continues its mission of helping consumers unlock their full potential through science-backed wellness systems.
- Creatine Pro+ (Lime Lemon): Rs. 999 |30 servings
- Protein Isolate (Double Chocolate): Rs. 8,999 |25 servings
- Protein Yeast (Intense Chocolate): Rs. 2,899 |25 servings
The products are available on https://bewellness.co/
About Be Wellness
A pioneering new-age nutraceutical brand designed for individuals seeking exceptional efficacy and transformative results. Backed by the expertise of leading pharmacists and scientists from Dalas Biotech, Be Wellness blends pharmaceutical precision with a holistic approach to wellness. The brand is committed to delivering science and research-backed supplements designed to enhance physical, mental, and emotional well-being, redefining the future of self-care with formulations that truly make an impact.
