- The 2026 edition becomes the biggest since inception, setting new records for consumption across all screens
- Reach, consumption on digital, and ratings on linear TV climb to an all-time high
- The final between Royal Challengers Bengaluru and Delhi Capitals becomes most-watched women’s T20 game ever across all screens
Mumbai, February 18, 2026: JioStar, the official digital and broadcast partner of the TATA WPL, announced that the 2026 season set multiple new reach and engagement benchmarks for the women’s T20 game. As Royal Challengers Bengaluru lifted the prestigious TATA WPL trophy for a second time on February 5, this edition became the most-viewed season ever on digital with a growth of 17% over 2025 edition and consumption going up by 69%.
On Connected TV, there was a 37% growth in reach over the previous edition, while the 2026 final delivered a 2x reach compared to the 2025 summit clash between Mumbai Indians and Delhi Capitals.
The 2026 edition also concluded as the highest rated on linear TV since inception of the league, with a growth of 29% over the last edition. Viewers consumed a record-breaking 34.5 billion minutes of the league across all screens, up by 11% over the last season.
The final, fought between Royal Challengers Bengaluru and Delhi Capitals, left viewers enthralled even as it became the most-viewed women’s T20 game ever across all screens with a 60% uptick in consumption year-on-year. On digital, the final grew 2x in reach, while TVR on linear TV went up by 74%.
“We are witnessing a transformational shift in the women events, a momentum that has transitioned from a seasonal peak into a sustained market powerhouse. While the record-breaking engagement during the ICC Women’s Cricket World Cup 2025 confirmed that the sport has truly arrived, the TATA WPL 2026 season has effectively taken the growth of women’s cricket to next level,” said Anup Govindan, Head – Sales, Sports, JioStar. “The WPL has successfully carved out a distinct market position, proving that women’s cricket is a premier standalone asset. As we look toward the ICC Women’s T20 World Cup later this year, we see a discerning fan base that isn’t just watching, they are actively invested in the continued expansion of the game.”
Women’s cricket returns to the spotlight this June as Harmanpreet Kaur’s Women in Blue travel to England and Wales for the ICC Women’s T20 World Cup, chasing India’s first T20 world title. The reigning ODI champions are currently touring Australia for a multi-format series to play three T20Is, three ODIs and one Test.
