Mumbai, August 11th, 2025: SuperYou, one of India’s fastest-growing consumer brands, co-founded by entertainment powerhouse Ranveer Singh and entrepreneur Nikunj Biyani, mark their foray into the protein supplements category with the launch of SuperYou Pro. A cutting-edge range of clean-label protein powders powered by innovative bio-fermented yeast protein technology. This marks the brand’s yet another major innovation vertical, following the success of its Protein Wafers and Multigrain Chips, which together have sold over 80 lakh units across India since launch in November 2024.
With SuperYou Pro, the brand is taking a bold leap into the ₹4000 crore protein powder segment, offering a first-of-its-kind formulation that’s gut-friendly, allergen-free, and built for performance. Priced at approximately ₹3000/kg, SuperYou Pro expects early adoption from the 500 crore plant protein and 3000 crore whey protein category.
At the heart of this breakthrough is bio-fermentation, a globally recognised innovative technology that produces yeast protein that matches whey in amino acid profile with a PDCAAS score of 1.0/1.0 yet goes further with peak protein absorption and superior gut friendliness. Each serving delivers 24–27g of complete protein, enhanced with natural digestive enzymes (papain and bromelain), 1 billion CFU probiotics, and naturally sweetened with monk fruit. It’s free from dairy, soy, gluten, and artificial additives. It is the tastier alternative to your regular plant-based options and as efficacious as whey.
“We wanted to bring this revolutionary technology to India and create a protein powder that’s truly ahead of its time,” said Nikunj Biyani, Co-founder of SuperYou. “Bio-Fermented yeast protein is the future. It performs like whey, tastes great, but without any of the gut discomfort. Our goal with Pro is to make high-performance protein inclusive, clean, and easy to consume without the fuss.”
Speaking on the same, Ranveer Singh, Co-founder of SuperYou, said: “When we learnt about it, the innovative bio-fermented yeast protein, we knew we had something revolutionary on our hands. SuperYou Pro is a breakthrough that brings the best of both worlds: the simplicity of plant-based protein and the high performance of whey. It’s a great gut-loving, clean and complete protein powder – it’s the love your muscles deserve.”
What’s more, SuperYou Pro is certified clean and globally credible with protein verification by NABL, quality backing from SGS China and SciEp Australia, and manufacturing in a US FDA and GMP-certified facility. It’s non-GMO, plant-based, and crafted without soy, dairy, or gluten, perfect for anyone looking for clean, science-backed performance. Priced at ₹3000/kg, SuperYou aims to capture its massive consumer base through a strong omnichannel presence. It is now available on Superyou.in, Amazon, Flipkart, Blinkit, Zepto, Instamart, and in top retail stores like Wellness Forever, Noble Chemist, Ratnadeep, 711, and many more.
As protein awareness grows and consumers look beyond traditional whey-based formulas, SuperYou Pro offers a future-ready, science-backed solution, one that’s flavorful, functional, and built for the way India moves.
About SUPERYOU, Think9 Consumer Technologies:
SuperYou is India’s first protein wafer brand, redefining how the country consumes protein through taste-led innovation. Known for its signature Protein Wafers and Multigrain Chips — both clean-label, high-protein, and immensely snackable. SuperYou offers delicious protein snacks to fitness enthusiasts and snack lovers alike, or anyone seeking functional foods that don’t compromise on flavour. Backed by science and driven by a mission to make protein consumption exciting, accessible, and enjoyable, the brand continues to push boundaries with every product. Think9 is a venture builder firm dedicated to transforming powerful ideas into authentic, profitable, and experience-led digital-native brands across key consumption categories such as food, wellness, beauty, home & decor, and fashion. By partnering with passionate entrepreneurs and leveraging data science, digital ethnography, and technology platforms, Think9 builds brands that resonate with the new generation of Indian consumers.
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