Zirakpur, Punjab, 10th August 2026: BigMuscles Nutrition, one of India’s leading sports nutrition brands, has strengthened its retail presence with the launch of its newest experiential store in Zirakpur, Punjab. This milestone marks the beginning of Phase 2 of the brand’s retail expansion journey, following the successful establishment of 20 experiential stores across North India, further reinforcing its commitment to making trusted sports nutrition more accessible to consumers.
Strategically located at Singhpura Chowk, Zirakpur, the new 300 sq. ft. store has been designed as an experiential destination where consumers can discover, understand, and experience the brand’s comprehensive portfolio of sports nutrition products. Moving beyond the traditional retail format, the store offers personalised product guidance from trained experts alongside live sampling opportunities, allowing fitness enthusiasts to experience proteins, pre-workouts, BCAAs, and other nutritional supplements before making a purchase.
The new store showcases BigMuscles Nutrition’s extensive portfolio of sports nutrition products, catering to a wide spectrum of fitness goals ranging from muscle building and strength enhancement to endurance, recovery, and overall wellness. Complementing the in-store experience, the brand will also conduct dedicated consumer engagement programmes across gyms within the surrounding catchment area through product sampling sessions and fitness-focused activations, enabling the brand to connect directly with local fitness communities.
Speaking on the launch, Jitika Gupta, Co-founder & CMO, BigMuscles Nutrition, said “At BigMuscles Nutrition, we believe that retail should be more than just a point of sale. It should be a destination where consumers can learn, experience, and make informed choices about their fitness journey. Our experiential store format allows us to engage directly with consumers, understand their nutritional needs, and build trust through expert guidance and product trials. The launch of our Zirakpur store marks the beginning of the next phase of our retail expansion, and we remain committed to strengthening our presence across underserved markets while making high quality sports nutrition more accessible across India.”
Yogesh Garg, Retail Manager, BigMuscles Nutrition, added, “Our experiential stores are designed to bring consumers closer to the brand by creating a more interactive and personalised shopping experience. At the Zirakpur store, customers can receive expert guidance based on their individual fitness goals, explore our complete product portfolio, and try products through live sampling before making a purchase. We look forward to building a strong fitness community in the region and becoming a trusted destination for sports nutrition.”
Building on the success of its first 20 experiential stores, the brand has now commenced Phase 2 of its retail expansion strategy. The company plans to further strengthen its presence across underserved cities in North India while expanding into Rajasthan and key South Indian markets, including Bengaluru, Hyderabad, and Chennai. Through its decentralised retail-led growth strategy, supported by omnichannel consumer engagement, the brand aims to build one of India’s most trusted and accessible sports nutrition retail networks.
Located at Singhpura Chowk, Zirakpur, Punjab, the store invites fitness enthusiasts and consumers to experience BigMuscles Nutrition’s complete range of sports nutrition products in an immersive retail environment designed to support every stage of their fitness journey.
About BigMuscles Nutrition
Founded in 2009, BigMuscles Nutrition is one of India’s leading sports nutrition brands, committed to delivering high-quality, science-backed supplements that support performance, recovery and overall fitness goals. Its extensive portfolio includes whey proteins, creatine, amino acids, pre-workout formulas and wellness supplements, serving athletes, bodybuilders and fitness enthusiasts nationwide.
All products are manufactured in a state-of-the-art facility equipped with advanced German technology and stringent multi-stage quality control processes, including batch testing and contamination screening, to help ensure quality, purity and consistency. Built on the principles of transparency and innovation, BigMuscles Nutrition continues to empower India’s growing fitness community with reliable nutrition solutions. The brand has collaborated with celebrated personalities including Hardik Pandya and Nora Fatehi, alongside leading athletes who reflect its commitment to performance and excellence.
